The AI Marketing BS Index

(bastian.rieck.me)

66 points | by speckx 2 hours ago

8 comments

  • swyx 1 hour ago
    - report benchmark that conveniently omits well known SOTAs, 20 points

    - conveniently omit well known benchmarks because not SOTA, 30 points

    - change one tiny term in GRPO and call it a completely different acronym, 50 points

    - try to slide in a systems hack and but title your paper as though it is a model improvement, 100 points (prizes to the first replier who figures out which recent paper i am subtweeting here)

    - forbes 30 under 30, 100 points

    • htrp 1 hour ago
      fine tune an oss model and call it a groundbreaking innovation -- 20 points
  • djha-skin 12 minutes ago
    I call upon this body to draw up a spreadsheet of some popular AI marketing and their scores.
  • vivid242 38 minutes ago
    -10 points if you actually read your marketing yourself before copy and pasting it on the website
  • thefz 14 minutes ago
    Could not care less about AI, but this font is amazing.
  • kusokurae 1 hour ago
    I submit that doing (4) earns 40 points, rather than 20.
  • PaulHoule 1 hour ago
    The list avoids many of the real sins and has plenty of mis-analysis, for instance,

       20 points for doing the usual motte-and-bailey or hedging in the form of “It is not X. It is Y.”
    
    I mean, that language pattern is often appropriate but for people who are paying attention today it is a sign of... something.

    I mean, I am tired of Copilot giving answers like "You're not a fur, you're a therianthrope" It is really a tracer, I think, for someone for whom the lights are on and nobody is home, like they want to be a top blogger about AI but they haven't caught on that the "It's not X, it's Y" pattern is a tell.

  • snapcaster 1 hour ago
    A similar BS is also every CEO claiming AI made their company 10x faster yet GDP trends not really budging
  • gbibas 3 minutes ago
    [dead]